Systems and methods for enrolling a user in a membership account

ABSTRACT

Systems and methods are provided for enrolling a user in a membership account. A payment processing request is received from a point of sale device associated with a merchant. The payment processing request includes an account number associated with a user. Based on the account number, a user account associated with the user is retrieved, where the user account includes address information for communicating with a computing device that is associated with the user. Computer-readable instructions are transmitted to the computing device based on the address information, the computer-readable instructions causing the computing device to prompt the user to enroll in a membership account associated with the merchant. A response is received from the computing device indicating consent from the user to enroll in the membership account. Based on the response, an enrollment request is transmitted to the merchant, where the enrollment request includes user information from the user account.

FIELD

The technology described in this patent document relates generally toaccount creation and more particularly to systems and methods forenrolling a user in a membership account without a need for the user tomanually input his or her personal information.

BACKGROUND

In order to gain access to a service provided by a service provider, auser may first be required to create an account with the serviceprovider. For example, in order to purchase an item from a websiteoperated by a merchant or receive special offers from the merchant, theuser may first be required to create an account with the merchant.Typically, creating an account with a service provider requires the userto provide detailed personal information. Such detailed personalinformation may include the user's name, home address, telephone number,email address, and payment information (e.g., credit card number), amongother information. In providing this information, a user may be requiredto manually enter data via an input device (e.g., a keyboard of a laptopor desktop computer or a touchscreen of a mobile phone or tablet, etc.).The manual entry of this information may be time-consuming, and the usermay make mistakes in entering the data. Accounts may be created usingalternative methods (e.g., signing up for an account over the phone byspeaking to a representative of the service provider, etc.), but thesealternative methods may be time-consuming and may lead to erroneous databeing recorded by the service provider.

SUMMARY

The present disclosure is directed to a computer-implemented method,system, and non-transitory computer-readable storage medium forenrolling a user in a membership account. In an examplecomputer-implemented method for enrolling a user in a membershipaccount, a payment processing request is received from a point of saledevice associated with a merchant. The payment processing requestincludes an account number associated with a user. Based on the accountnumber, a user account associated with the user is retrieved, where theuser account includes address information for communicating with acomputing device that is associated with the user. Computer-readableinstructions are transmitted to the computing device based on theaddress information, where the computer-readable instructions cause thecomputing device to prompt the user to enroll in a membership accountassociated with the merchant. A response is received from the computingdevice indicating consent from the user to enroll in the membershipaccount. Based on the response, an enrollment request is transmitted toa computer system associated with the merchant, where the enrollmentrequest includes user information from the user account.

An example system for enrolling a user in a membership account includesa processing system and a memory in communication with the processingsystem. The processing system is configured to execute steps. Inexecuting the steps, a payment processing request is received from apoint of sale device associated with a merchant. The payment processingrequest includes an account number associated with a user. Based on theaccount number, a user account associated with the user is retrieved,where the user account includes address information for communicatingwith a computing device that is associated with the user.Computer-readable instructions are transmitted to the computing devicebased on the address information, where the computer-readableinstructions cause the computing device to prompt the user to enroll ina membership account associated with the merchant. A response isreceived from the computing device indicating consent from the user toenroll in the membership account. Based on the response, an enrollmentrequest is transmitted to a computer system associated with themerchant, where the enrollment request includes user information fromthe user account.

In an example non-transitory computer-readable storage medium forenrolling a user in a membership account, the computer-readable storagemedium includes computer-executable instructions which, when executed,cause a processing system to execute steps. In executing the steps, apayment processing request is received from a point of sale deviceassociated with a merchant. The payment processing request includes anaccount number associated with a user. Based on the account number, auser account associated with the user is retrieved, where the useraccount includes address information for communicating with a computingdevice that is associated with the user. Computer-readable instructionsare transmitted to the computing device based on the addressinformation, where the computer-readable instructions cause thecomputing device to prompt the user to enroll in a membership accountassociated with the merchant. A response is received from the computingdevice indicating consent from the user to enroll in the membershipaccount. Based on the response, an enrollment request is transmitted toa computer system associated with the merchant, where the enrollmentrequest includes user information from the user account.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 shows a block diagram illustrating example features of theaccount creation processes described herein.

FIG. 2 is a block diagram illustrating example interactions between auser, merchant, and payment processing network for enrolling the userinto a membership account with the merchant.

FIG. 3 is a block diagram depicting a user information payload beingsent to a merchant to enable a user to create a membership account withthe merchant.

FIG. 4 is a block diagram depicting relationships between entities in anexample system for enrolling a user in a membership account with amerchant.

FIG. 5 is a flowchart illustrating an example method for enrolling auser in a membership account.

FIGS. 6A, 6B, and 6C depict example systems for enrolling a user in amembership account.

DETAILED DESCRIPTION

FIG. 1 shows a block diagram illustrating example features of theaccount creation processes described herein. As illustrated in FIG. 1, aservice provider 102 may wish to enroll users into a membership accountin an easy, automated manner. In an example, the service provider 102 isa merchant that operates both a physical store (i.e., a “brick andmortar” store) and an online store. The merchant may wish, specifically,to enroll in-store shoppers in membership accounts with its online storein a convenient, automated manner that does not require the shopper tomanually enter his or her personal information (e.g., the shopper'sname, home address, telephone number, email address, and paymentinformation, etc.).

Conventionally, the merchant's physical store may have little or noconnection to its online store, such that in-store shoppers do notnecessarily become online shoppers. The account creation approach 104described herein helps to remedy this issue for merchants by convertingtransactions at the merchant's physical store (e.g., transactions at aphysical Point of Sale (POS) device) into pre-registered accounts at themerchant's online store. Creation of a pre-registered account is basedon existing information that is already on file for the customer, suchthat the customer is enrolled in the account without manually inputtinghis or her information. In another example, the service provider 102 isany entity that provides a service for which consumers must register.Thus, it should be understood that the systems and methods describedherein are not limited to the examples involving merchants describedbelow.

FIG. 2 is a block diagram illustrating example interactions between auser 202, merchant 204, and payment processing network 206 for enrollingthe user 202 into a membership account with the merchant 204. Asdescribed above, a physical store operated by the merchant 204 may havelittle or no connection to an online store operated by the merchant 204,such that in-store shoppers do not necessarily become online shoppers.As described below with reference to FIG. 2, the account creationprocesses described herein may help the merchant 204 increase theuser-base of its online store by converting transactions at a POS deviceof the physical store into pre-registered accounts at the online store.Specifically, when the user 202 makes a payment at the physical store ofthe merchant 204 using a payment device, the user 202 may be promptedvia his or her computing device 208 to enroll in a membership accountwith the merchant 204. The membership account may be, for example, amembership account in the online store of the merchant 204. If the user202 consents, the payment processing network 206 transmits personalinformation for the user 202 to the merchant 204, and the merchant 204can then proceed to enroll the user 202 without requiring additionalinput from the user 202. These features are described in greater detailbelow.

As illustrated in FIG. 2, initially, the user 202 provides his or herpayment device to the merchant 204 in order to make a payment to themerchant 204. The providing of the payment device to the merchant 204occurs at a physical POS device associated with the merchant 204 and mayoccur in the physical store of the merchant 204, for example. Inproviding the payment device to the merchant 204, the user 202 providesat least an account number and any other information necessary tocomplete the payment transaction with the merchant 204. To complete thistransaction, a payment processing request is transmitted from themerchant 204 to a payment processing network 206. The payment processingnetwork 206 is operated, for example, by Visa, MasterCard, or anothercompany that offers similar payment processing services. In an example,the payment processing network 206 is the VisaNet payment processingnetwork operated by Visa. The payment processing request is transmittedfrom the POS device associated with the merchant 204, and the paymentprocessing request may include the account number or a representationthereof (e.g., a token, cryptogram, or another representation of theaccount number) and a merchant identifier (i.e., a “merchant ID”)associated with the merchant 204. The account number may be, forexample, a credit card number, a debit card number, a bank accountnumber, a number associated with a digital payment service, a pre-paidcard number, or another such account number. The merchant ID is any data(e.g., a number, sequence of characters, combination of numbers andletters, etc.) that uniquely identifies the merchant 204.

After receiving the payment processing request including the accountnumber (or representation thereof, as described above) and the merchantID, the payment processing network 206 processes the payment processingrequest. This processing includes conventional processing required tocomplete the payment transaction. Such conventional processing is knownto those of ordinary skill in the art and may involve additionalentities not depicted in FIG. 2 (e.g., an acquirer, an issuer, etc.).The payment processing network 206 also performs additional actions aspart of the exemplary account creation process described herein.Specifically, the payment processing network 206 may determine if themerchant 204 is enrolled in a service for automatically enrollingin-store customers into membership accounts. This determination mayinclude querying a database based on the merchant ID included in thepayment processing request, where the results of the query indicate ifthe merchant 204 is enrolled in the service. If the merchant 204 is notenrolled in the service, the payment processing network 206 performsonly the conventional payment processing steps for completing thepayment transaction and does not perform the steps described below forcreating an account.

If it is determined that the merchant 204 is enrolled in the service,the payment processing network 206 retrieves a user account associatedwith the user 202. The retrieval of the user account may includequerying a database based on the account number or representationthereof included in the payment processing request. In an example, theuser account associated with the user 202 is a user account for adigital payment service offered by the payment processing network 206.For instance, in an example where the payment processing network 206 isthe VisaNet payment processing network, the payment processing network206 determines if the user 202 has a user account with the Visa Checkoutdigital payment service. If the user 202 is enrolled in the digitalpayment service, the payment processing network 206 then retrieves theuser account for the user 202, where the user account comprises personalinformation for the user 202.

Such personal information may include the user's name, home address,email address, telephone number, and payment information, among otherinformation. It should be understood that the description hereinregarding the digital payment service is exemplary only and that theuser account retrieved by the payment processing network 206 need not beassociated with a digital payment service. Specifically, the paymentprocessing network 206 may retrieve any type of user account includinguser information that is adequate for carrying out the account creationsteps described below. In an example, the user information of the useraccount is stored in a data structure that is included on one or morenon-transitory, computer-readable storage mediums.

Along with the above-described personal information, the retrieved useraccount also includes address information for communicating with acomputing device 208 that is associated with the user 202. Specifically,in an example, the computing device 208 is a mobile phone associatedwith the user 202, and the address information is information thatallows for communication with the mobile phone. The address informationmay comprise, for example, an email address associated with the user202, a phone number associated with the computing device 208 (e.g., amobile phone number to which a Short Message Service (SMS) message maybe sent, etc.), or another type of address information for communicatingwith the computing device 208 (e.g., an IP address, MAC address, etc.).As described above, the computing device 208 may be a mobile phone, andin other examples, the computing device 208 is a a tablet computer, alaptop computer, a desktop computer, or another device.

Using the address information included in the retrieved user account,the payment processing network 206 transmits computer-readableinstructions to the computing device 208 of the user 202, where thecomputer-readable instructions cause the computing device 208 to promptthe user 202 to enroll in a membership account with the merchant 204.For example, the payment processing network 206 may transmit a commandto the mobile phone 208 of the user 202, where the command is capable ofcausing the mobile phone 208 to prompt the user 202 to enroll in themembership account with the merchant 204.

The user 202 may be prompted to enroll in the membership account withthe merchant 204 while the user 202 is still completing the in-storepurchase transaction with the merchant 204. In another example, the user202 is prompted to enroll in the membership account shortly after thecompletion of the in-store purchase transaction with the merchant 204.Thus, in both examples, the user 202 is prompted to enroll in amembership account with a relevant merchant at a relevant point in time(i.e., the user 202 is prompted to enroll with the merchant 204 withwhom the user 202 is currently transacting or very recently transacted).

In an example, the retrieval of the user account provides addressinformation that allows the payment processing network 206 tocommunicate with the computing device 208 that is running a VisaCheckout Software Development Kit (SDK). The Visa Checkout SDK comprisesa code library embedded in an online banking app or website that isexecuted or accessed via the computing device 208. The online bankingapp or the website may be, for example, a mobile app or website offeredby an issuer of a payment device that is associated with the user 202.The online banking app or the website displays a prompt that prompts theuser 202 to enroll in an online store of the merchant 204. Details ofthis example including the online banking app or website of the issuerare described below with reference to FIG. 3.

The payment processing network 206 receives a response from thecomputing device 208 indicating consent from the user 202 to enroll inthe membership account with the merchant 204. Based on the response, thepayment processing network 206 transmits an enrollment request to acomputer system associated with the merchant 204, where the enrollmentrequest includes user information from the retrieved user account forthe user 202. In the example described above where the paymentprocessing network 206 is VisaNet and the user account is associatedwith the Visa Checkout digital payment service, the transmitting of theenrollment request may include sending a Visa Checkout information“payload” to the merchant 204. The payload contains information such asthe name, billing address, shipping information, account information,email, and phone number for the user 202.

Based on the user information included in the enrollment request, themerchant 204 can enroll the user 202 in a membership account with theonline store of the merchant 204. Thus, the user 202 is enrolled in themembership account based on pre-existing account information that isalready on file (e.g., the existing user information on file with VisaCheckout, etc.), and the user 202 is not required to manually re-enterhis or her personal information. After enrolling in the membershipaccount, information on purchases made by the user 202 in the physicalstore of the merchant 204 is automatically logged and made available viathe user's membership account in the online store of the merchant 204.

The exemplary account creation process described herein may be easilyintegrated into existing payment systems and conventions because thetriggering event for the account creation process is a conventionalpayment using a payment device (e.g., using a traditional credit card)at a POS terminal, as described above. Both the user 202 and themerchant 204 can opt into or out of the service. For example, asdescribed above, before performing the automatic account creation steps,the payment processing network 206 may first determine if the merchant204 is enrolled in the service. The payment processing network 206 maymake a similar determination as to whether the user 202 has opted intoor out of the service and may or may not perform the account creationsteps based on this determination. For example, the payment processingnetwork 206 may query a database based on the user's account number,with the results of the query indicating if the user 202 has opted intoor out of the service.

It should be understood that although the payment processing network 206is depicted in FIG. 2 as being a single component (i.e., a singlecomputer or server, as illustrated in the figure), the paymentprocessing network 206 may comprise multiple computers, servers, and/oradditional equipment connected in a networked arrangement. Similarly, itshould be understood that although the merchant 204 is depicted as beinga single component, the merchant 204 may comprise a plurality ofcomponents and systems. In an example, the POS device of the merchant204 is located at a physical store of the merchant 204, and computersystems and servers of the merchant 204 are located outside of thephysical store for operating the online store of the merchant 204.

FIG. 3 is a block diagram depicting a user information payload 312 beingsent to a merchant to enable a user 302 to create a membership accountwith the merchant. In FIG. 3, initially, the user 302 provides his orher payment device to the merchant in order to make a payment to themerchant. The providing of the payment device to the merchant occurs ata merchant POS device 304 operated by the merchant and may occur, forexample, within a physical store of the merchant. The merchant may beenrolled in a service for converting transactions at the physical POSdevice 304 into pre-registered accounts at the merchant's online store.

To complete the payment transaction, a payment processing request istransmitted from the merchant POS device 304 to a payment processingnetwork 306. The payment processing request includes an account numberassociated with the user 302 or a representation thereof (e.g., a token,cryptogram, or another representation of the account number), amongother information. The account number may be a credit card number or adebit card number, for example. The payment processing network 306(e.g., VisaNet) inspects the payment processing request received fromthe merchant POS device 304 and makes a number of determinations basedon the account number. First, the payment processing network 306determines, based on the account number, if the user 302 has a useraccount with a service. In an example, the service is offered by thepayment processing network 306. For instance, the service may be adigital payment service offered by the payment processing network 306,such as the Visa Checkout service offered by Visa. The determination asto whether the user 302 has the user account with the service mayinclude querying a database based on the user's account number todetermine if the account number is associated with such a service.

Next, after determining that the user 302 has the user account with theservice, the payment processing network 306 makes a determination as towhether the user account includes information that associates a mobiledevice or computer 314 with the user account. This determination may bemade, for example, by retrieving the user account based on the accountnumber and determining if the user account includes address informationfor communicating with the mobile device or computer 314. The addressinformation may be, for example, a mobile phone number to which a ShortMessage Service (SMS) message may be sent, an email address, an instantmessaging handle, or a social media identifier, among other types ofinformation. If it is determined that the user account includesinformation that associates the mobile device or computer 314 with theuser account, then the steps described below are performed to enroll theuser 302 in a membership account with the merchant.

In carrying out the steps of the account enrollment process, the mobiledevice or computer 314 of the user 302 may execute a particular softwaredevelopment kit (SDK). In an example, the mobile device or computer 314is running a Visa Checkout SDK. The Visa Checkout SDK may comprise acode library embedded in an online banking app or website 306 that isexecuted or accessed by the mobile device or computer 314. The onlinebanking app or the website 306 may be, for example, a mobile app orwebsite offered by an issuer of a payment device that is associated withthe user 302.

When the payment processing network 306 i) determines that the user 302has the user account with the service (e.g., the Visa Checkout service),and ii) can connect the user account to the mobile device or computer314 of the user 302, then the payment processing network 306 causes acommand to be transmitted to the mobile device or computer 314. Thecommand causes the mobile device or computer 314 to prompt the user 302to enroll in a membership account with the merchant. The membershipaccount may be, for example, a membership account with an online storeoperated by the merchant. An exemplary prompt 310 is illustrated in FIG.3, showing the online banking app or website 306 of the issuer of thepayment device (i.e., as displayed on the user's mobile device orcomputer 314 executing the aforementioned SDK) that prompts the user 302to enroll in the online store of the merchant.

It should be understood that the use of the SDK and the issuer's onlinebanking app or website is exemplary only, and that the user 302 may beprompted via the mobile device or computer 314 to enroll in themembership account in other ways. For example, the payment processingnetwork 306 may cause a message (e.g., a text message or email) to betransmitted to the mobile device or computer 314, where the messageprompts the user 302 to enroll in the membership account. In general,under the approaches described herein, any acceptable command orcomputer-readable instructions that cause the mobile device or computer314 to prompt the user 302 to enroll in the membership account may beused.

The user 302 consents to enroll in the membership account bytransmitting a response from the mobile device or computer 314 to thepayment processing network 306 via the Internet. Based on this consent,a user information payload 312 is sent to the merchant. Specifically,the user information payload 312 is sent from the payment processingnetwork 306 to the merchant. As described above, the payment processingnetwork 306 determines if the user 302 has a user account with aservice. In an example, the service is offered by the payment processingnetwork 306 and may be, for example, the Visa Checkout service offeredby Visa. Such services maintain a variety of personal information forthe user 302, including information such as the user's name, billingaddress, shipping address, payment information (e.g., informationassociated with a payment device), email address, phone number, andmore. The payment processing network 306 retrieves this personalinformation from the user's account with the service and provides thisinformation to the merchant via the user information payload 312.

Based on the user information payload 312 received by the merchant, themerchant can set up a membership account for the user 302. As describedabove, the membership account may be a membership account in an onlinestore or mobile app operated by the merchant. In an example, the user'sfirst experience at the merchant's online store or mobile app isstreamlined and pre-configured for the user 302. For example, asillustrated at 314 in FIG. 3, after the user 302 creates accountcredentials for the online store or app (e.g., sets a username andpassword), the user 302 may be greeted with a personalized message andmay begin making purchases immediately using the payment, shipping, andother personal information provided to the merchant by the paymentprocessing network 306. The user 302 need not manually enter thisinformation. By contrast, in a conventional approach, the user 302 isnot able to complete a purchase transaction until he or she completesthe time-consuming process of manually entering various personalinformation and payment information.

The account creation processes described herein may benefit the merchantby creating online shoppers from in-store shoppers. Further, theseprocesses may benefit an issuer of a payment device because the user 302pre-registers his or her payment device with the merchant and therebyreduces the chance that the user 302 will use a payment method otherthan the payment device from the issuer (e.g., PayPal, etc.). The user302 may benefit from these processes because he or she enjoys a premium,streamlined experience in enrolling in the membership account andshopping at the online store. The payment processing network 306 maybenefit because these processes may create a higher volume of usage ofthe payment device.

FIG. 4 is a block diagram depicting relationships between entities in anexample system for enrolling a user 602 in a membership account 628 witha merchant 608. As illustrated in FIG. 4, a payment processing network618 receives a payment processing request 612 from a POS device 606 thatis associated with the merchant 608. The POS device 606 generates orotherwise causes the payment processing request to be transmitted to thepayment processing network 618. To accomplish this, the POS device 606reads or processes a payment device 604 that is associated with the user602 to determine an account number 610 for use in a payment transaction.The payment processing request 612 includes the account number 610 thatis associated with the user 602 or a representation of the accountnumber (e.g., a token, cryptogram, or another representation of theaccount number).

The payment processing network 618 retrieves, based on the accountnumber 610, a user account 616 that is associated with the user 602. Theuser account 616 includes user information 614 associated with the user602. The user information 614 includes a variety of information,including the account number 610 and address information 620 for theuser 602. The address information 620 is be used in communicating with acomputing device 624 that is associated with the user 602. The paymentprocessing network 618 transmits computer-readable instructions 622 tothe computing device 624 of the user 602, where the transmission isbased on the address information 620 for the user 602. The computingdevice 624 of the user 602 receives the computer-readable instructions622 and generates a prompt 626 based on the instructions 622.

The prompt 626 asks the user 602 to enroll in a membership account 628that is associated with the merchant 608. The payment processing network618 receives a response from the computing device 624 of the user 602,with the response indicating consent from the user 602 to enroll in themembership account 628. Based on the response, the payment processingnetwork 618 generates an enrollment request 632 that includes the userinformation 614 from the user's user account 616. The enrollment request632 is transmitted from the payment processing network 618 to a computersystem 630, where the computer system 630 is associated with themerchant 608. Based on the user information 614 included in theenrollment request 632, the merchant 608 can thereafter enroll the user602 in the membership account 628.

FIG. 5 is a flowchart illustrating an example method for enrolling auser in a membership account. At 502, a payment processing request isreceived from a point of sale device associated with a merchant. Thepayment processing request includes an account number associated with auser. At 504, based on the account number, a user account associatedwith the user is retrieved, where the user account includes addressinformation for communicating with a computing device that is associatedwith the user. At 506, computer-readable instructions are transmitted tothe computing device based on the address information, where thecomputer-readable instructions cause the computing device to prompt theuser to enroll in a membership account associated with the merchant. At508, a response is received from the computing device indicating consentfrom the user to enroll in the membership account. At 510, based on theresponse, an enrollment request is transmitted to a computer systemassociated with the merchant, where the enrollment request includes userinformation from the user account.

As used herein, a “payment device” may refer to any device that may beused to conduct a financial transaction, such as to provide paymentinformation to a merchant. A payment device may be in any suitable form.For example, suitable payment devices can be hand-held and compact sothat they can fit into a consumer's wallet and/or pocket (e.g.,pocket-sized). They may include smart cards, magnetic stripe cards,keychain devices (such as the Speedpass™ commercially available fromExxon-Mobil Corp.), etc. Other examples of payment devices includecellular phones, personal digital assistants (PDAs), pagers, paymentcards, security cards, access cards, smart media, transponders, 2-Dbarcodes, an electronic or digital wallet, and the like. If the paymentdevice is in the form of a debit, credit, or smartcard, the paymentdevice may also optionally have features such as magnetic stripes. Suchdevices can operate in either a contact or contactless mode. Anexemplary payment device is described below.

Provided below are descriptions of some devices (and components of thosedevices) that may be used in the systems and methods described above.These devices may be used, for instance, to receive, transmit, process,and/or store data related to any of the functionality described above.As would be appreciated by one of ordinary skill in the art, the devicesdescribed below may have only some of the components described below, ormay have additional components.

For example, an exemplary mobile device may be a payment device that canbe used to make payments, an access device (e.g., POS device) that mayreceive information from a consumer to conduct a transaction, and/or amulti-purpose general use device. The exemplary mobile device maycomprise a computer readable medium that is present within the body (orouter casing) of the mobile device, or the computer readable mediumcould be detachable from the mobile device (e.g., the computer readablemedium could comprise an external memory that could be connected througha physical interface such as a USB connection, or the data could behosted remotely and accessed wirelessly by the device, e.g., the datacould be hosted and stored at a remoter server in the “cloud”). Thecomputer readable medium may be in the form of a memory that storesdata. The memory may store information such as financial information,transit information (e.g., as in a subway or train pass), accessinformation (e.g., access badges), serial numbers, mobile accountinformation, and any other suitable information. In general, any of thisinformation may be transmitted by the mobile device (such as to anaccess device), via any suitable method, including the use of antenna orcontactless element. The body of the mobile device may be in the form aplastic substrate, housing, or other structure.

In some embodiments, the mobile device may further include a contactlesselement, which is typically implemented in the form of a semiconductorchip (or other data storage element) with an associated wirelesstransfer (e.g., data transmission) element, such as an antenna.Contactless element may be coupled to (e.g., embedded within) the mobiledevice and data or control instructions that are transmitted via acellular network may be applied to the contactless element by means of acontactless element interface. The contactless element interfacefunctions to permit the exchange of data and/or control instructionsbetween the mobile device circuitry and an optional contactless element,or between another device having a contactless element (e.g., a POSterminal or a payment device). The contactless element may be capable oftransferring and receiving data using a short range wirelesscommunication capability. As noted above, mobile device may comprisecomponents to both be the interrogator device (e.g., receiving data) andthe interrogated device (e.g., sending data). Thus, the mobile devicemay be capable of communicating and transferring data or controlinstructions via both cellular network (or any other suitable wirelessnetwork, e.g., the Internet or other data network) and short rangecommunications.

The mobile device may also include a processor (e.g., a microprocessor)for processing the functions of a phone and a display to allow aconsumer to see phone numbers and other information and messages. Themobile device may further include input elements to allow a user toinput information into the device, a speaker to allow the user to hearvoice communication, music, etc., and a microphone to allow the user totransmit her voice through the mobile device. The mobile device may alsoinclude an antenna for wireless data transfer (e.g., data transmission).

A payment device may be in the form of a card. The payment device maycomprise a plastic substrate. In some embodiments, a contactless elementfor interfacing with an access device may be present on, or embeddedwithin, the plastic substrate. Consumer information such as an accountnumber, expiration date, and/or a user name may be printed or embossedon the card. A magnetic stripe may also be on the plastic substrate. Insome embodiments, the payment device may comprise a microprocessorand/or memory chips with user data stored in them.

As noted above, the payment device may include both a magnetic stripeand a contactless element. In some embodiments, both the magnetic stripeand the contactless element may be in the payment device. In someembodiments, either the magnetic stripe or the contactless element maybe present in the payment device.

FIGS. 6A, 6B, and 6C depict example systems for enrolling a user in amembership account. For example, FIG. 6A depicts an exemplary system1200 that includes a standalone computer architecture where a processingsystem 1202 (e.g., one or more computer processors located in a givencomputer or in multiple computers that may be separate and distinct fromone another) includes a user enrollment system 1204 being executed onthe processing system 1202. The processing system 1202 has access to acomputer-readable memory 1207 in addition to one or more data stores1208. The one or more data stores 1208 may include user account numbers1210 as well as user address information 1212. The processing system1202 may be a distributed parallel computing environment, which may beused to handle very large-scale data sets.

FIG. 6B depicts a system 1220 that includes a client-serverarchitecture. One or more user PCs 1222 access one or more servers 1224running a user enrollment system 1237 on a processing system 1227 viaone or more networks 1228. The one or more servers 1224 may access acomputer-readable memory 1230 as well as one or more data stores 1232.The one or more data stores 1232 may include user account numbers 1234as well as user address information 1238.

FIG. 6C shows a block diagram of exemplary hardware for a standalonecomputer architecture 1250, such as the architecture depicted in FIG. 6Athat may be used to include and/or implement the program instructions ofsystem embodiments of the present disclosure. A bus 1252 may serve asthe information highway interconnecting the other illustrated componentsof the hardware. A processing system 1254 labeled CPU (centralprocessing unit) (e.g., one or more computer processors at a givencomputer or at multiple computers), may perform calculations and logicoperations required to execute a program. A non-transitoryprocessor-readable storage medium, such as read only memory (ROM) 1258and random access memory (RAM) 1259, may be in communication with theprocessing system 1254 and may include one or more programminginstructions for performing the method of enrolling a user in amembership account. Optionally, program instructions may be stored on anon-transitory computer-readable storage medium such as a magnetic disk,optical disk, recordable memory device, flash memory, or other physicalstorage medium.

In FIGS. 6A, 6B, and 6C, computer readable memories 1207, 1230, 1258,1259 or data stores 1208, 1232, 1262, 1264, 1266 may include one or moredata structures for storing and associating various data used in theexample systems for enrolling a user in a membership account. Forexample, a data structure stored in any of the aforementioned locationsmay be used to store data including user information, computer-readableinstructions for generating a prompt, payment processing requests, etc.A disk controller 1260 interfaces one or more optional disk drives tothe system bus 1252. These disk drives may be external or internalfloppy disk drives such as 1262, external or internal CD-ROM, CD-R,CD-RW or DVD drives such as 1264, or external or internal hard drives1266. As indicated previously, these various disk drives and diskcontrollers are optional devices.

Each of the element managers, real-time data buffer, conveyors, fileinput processor, database index shared access memory loader, referencedata buffer and data managers may include a software application storedin one or more of the disk drives connected to the disk controller 1260,the ROM 1258 and/or the RAM 1259. The processor 1254 may access one ormore components as required.

A display interface 1287 may permit information from the bus 1252 to bedisplayed on a display 1280 in audio, graphic, or alphanumeric format.Communication with external devices may optionally occur using variouscommunication ports 1282.

In addition to these computer-type components, the hardware may alsoinclude data input devices, such as a keyboard 1279, or other inputdevice 1281, such as a microphone, remote control, pointer, mouse and/orjoystick.

Additionally, the methods and systems described herein may beimplemented on many different types of processing devices by programcode comprising program instructions that are executable by the deviceprocessing subsystem. The software program instructions may includesource code, object code, machine code, or any other stored data that isoperable to cause a processing system to perform the methods andoperations described herein and may be provided in any suitable languagesuch as C, C++, JAVA, for example, or any other suitable programminglanguage. Other implementations may also be used, however, such asfirmware or even appropriately designed hardware configured to carry outthe methods and systems described herein.

The systems' and methods' data (e.g., associations, mappings, datainput, data output, intermediate data results, final data results, etc.)may be stored and implemented in one or more different types ofcomputer-implemented data stores, such as different types of storagedevices and programming constructs (e.g., RAM, ROM, Flash memory, flatfiles, databases, programming data structures, programming variables,IF-THEN (or similar type) statement constructs, etc.). It is noted thatdata structures describe formats for use in organizing and storing datain databases, programs, memory, or other computer-readable media for useby a computer program.

The computer components, software modules, functions, data stores anddata structures described herein may be connected directly or indirectlyto each other in order to allow the flow of data needed for theiroperations. It is also noted that a module or processor includes but isnot limited to a unit of code that performs a software operation, andcan be implemented for example as a subroutine unit of code, or as asoftware function unit of code, or as an object (as in anobject-oriented paradigm), or as an applet, or in a computer scriptlanguage, or as another type of computer code. The software componentsand/or functionality may be located on a single computer or distributedacross multiple computers depending upon the situation at hand.

While the disclosure has been described in detail and with reference tospecific embodiments thereof, it will be apparent to one skilled in theart that various changes and modifications can be made therein withoutdeparting from the spirit and scope of the embodiments. Thus, it isintended that the present disclosure cover the modifications andvariations of this disclosure provided they come within the scope of theappended claims and their equivalents.

It is claimed:
 1. A computer-implemented method for enrolling a user,the computer-implemented method comprising: receiving, by a paymentprocessing network, a payment processing request for an in-store userpurchase from a point of sale device at a physical store of a merchant,wherein the payment processing request includes: an account numberassociated with the user, and a merchant identifier associated with themerchant; based on the merchant identifier, determining, by the paymentprocessing network, that the merchant is enrolled in a service forautomatically enrolling in-store customers; based on the account number,retrieving, by the payment processing network, a user account associatedwith the user, wherein the user account is for a digital payment serviceassociated with the payment processing network, and wherein the useraccount includes address information for communicating with a computingdevice that is associated with the user; based on the user account,determining, by the payment processing network, that the user iseligible to receive prompts to enroll in internet-based online stores;transmitting, by the payment processing network, computer-readableinstructions to the computing device based on the address information,wherein the computer-readable instructions cause the computing device toprompt the user to enroll in an internet-based online store of themerchant; receiving, by the payment processing network, a response fromthe computing device indicating consent from the user to enroll in theinternet-based online store of the merchant; based on the response,transmitting, by the payment processing network, an enrollment requestto a computer system associated with the merchant to enroll the user inthe internet-based online store of the merchant during the in-storepurchase from the point of sale device at the physical store of themerchant; and processing a payment associated with the paymentprocessing request.
 2. The computer-implemented method of claim 1,wherein the payment processing request is a request to process atransaction associated with a payment device.
 3. Thecomputer-implemented method of claim 1, wherein the transmitting of theenrollment request to the computer system causes the user to be enrolledin the internet-based online store of the merchant without subsequentinput from the user.
 4. The computer-implemented method of claim 1,wherein the transmitting of the enrollment request to the computersystem causes the user to be enrolled in the internet-based online storeof the merchant without the user manually inputting his or her name,address, and payment information.
 5. The computer-implemented method ofclaim 1, wherein the account number includes a credit card number, adebit card number, a bank account number, a number associated with thedigital payment service, or a pre-paid card number.
 6. Thecomputer-implemented method of claim 1, wherein the computing device isa mobile device, a smartphone, a tablet computer, a laptop computer, ora desktop computer.
 7. The computer-implemented method of claim 1,wherein the enrollment request includes at least a shipping address ofthe user.
 8. The computer-implemented method of claim 1, wherein theenrollment request includes user information from the user account, andwherein the user information includes payment information for the user,and wherein the enrollment of the user in the internet-based onlinestore of the merchant enables the user to purchase items in theinternet-based online store of the merchant using the paymentinformation.
 9. The computer-implemented method of claim 1, whereininformation on the in-store user purchase made by the user at thephysical store of the merchant is available online to the user via theinternet-based online store of the merchant.
 10. Thecomputer-implemented method of claim 1 comprising: wherein theeligibility of the user to receive prompts to enroll in internet-basedonline stores is determined based on the user previously requesting toreceive the prompts or based on the user not opting out of receiving theprompts.
 11. The computer-implemented method of claim 1, wherein theenrollment request includes user information from the user account, andwherein the user information includes: a name of the user; an address ofthe user; a phone number of the user; an email address of the user; andpayment information for the user.
 12. The computer-implemented method ofclaim 11, wherein the user is enrolled in the internet-based onlinestore of the merchant based on the user information included in theenrollment request, and wherein the enrollment of the user is completedwithout the user manually inputting the name, the address, the phonenumber, the email address, and the payment information.
 13. Thecomputer-implemented method of claim 1, wherein the computer-readableinstructions are interpreted using a mobile app of the computing deviceor a web browser of the computing device.
 14. The computer-implementedmethod of claim 1, wherein the computing device associated with the useris a mobile device or a computer executing a code library that isembedded in a mobile app or website, and wherein the executing of thecode library enables the computing device to interpret thecomputer-readable instructions and transmit the response indicatingconsent.
 15. The computer-implemented method of claim 1, wherein theenrollment request includes user information from the user account, themethod further comprising: retrieving the address information and theuser information from the digital payment service.
 16. Acomputer-implemented system for enrolling a user, thecomputer-implemented system comprising: a processing system; and amemory in communication with the processing system, wherein theprocessing system is configured to execute steps comprising: receiving,by a payment processing network, a payment processing request for anin-store user purchase from a point of sale device associated at aphysical store of a merchant, wherein the payment processing requestincludes: an account number associated with the user, and a merchantidentifier associated with the merchant; based on the merchantidentifier, determining, by the payment processing network, that themerchant is enrolled in a service for automatically enrolling in-storecustomers; based on the account number, retrieving, by the paymentprocessing network, a user account associated with the user, wherein theuser account is for a digital payment service associated with thepayment processing network, and wherein the user account includesaddress information for communicating with a computing device that isassociated with the user; based on the user account, determining, by thepayment processing network, that the user is eligible to receive promptsto enroll in internet-based online stores; transmitting, by the paymentprocessing network, computer-readable instructions to the computingdevice based on the address information, wherein the computer-readableinstructions cause the computing device to prompt the user to enroll inan internet-based online store of the merchant; receiving, by thepayment processing network, a response from the computing deviceindicating consent from the user to enroll in the internet-based onlinestore of the merchant; based on the response, transmitting, by thepayment processing network, an enrollment request to a computer systemassociated with the merchant to enroll the user in the internet-basedonline store of the merchant during the in-store purchase from the pointof sale device at the physical store of the merchant; and processing apayment associated with the payment processing request.
 17. Anon-transitory computer-readable storage medium for enrolling a user,the computer-readable storage medium comprising computer-executableinstructions which, when executed, cause a processing system to executesteps comprising: receiving, by a payment processing network, a paymentprocessing request from a point of sale device at a physical store of amerchant, wherein the payment processing request includes: an accountnumber associated with a user, and a merchant identifier associated withthe merchant; based on the merchant identifier, determining, by thepayment processing network, that the merchant is enrolled in a servicefor automatically enrolling in-store customers; based on the accountnumber, retrieving, by the payment processing network, a user accountassociated with the user, wherein the user account is for a digitalpayment service associated with the payment processing network, andwherein the user account includes address information for communicatingwith a computing device that is associated with the user; based on theuser account, determining, by the payment processing network, that theuser is eligible to receive prompts to enroll in internet-based onlinestores; transmitting, by the payment processing network,computer-readable instructions to the computing device based on theaddress information, wherein the computer-readable instructions causethe computing device to prompt the user to enroll in an internet-basedonline store of the merchant; receiving, by the payment processingnetwork, a response from the computing device indicating consent fromthe user to enroll in the internet-based online store of the merchant;based on the response, transmitting, by the payment processing network,an enrollment request to a computer system associated with the merchantto enroll the user in the internet-based online store of the merchantduring the in-store purchase from the point of sale device at thephysical store of the merchant; and processing a payment associated withthe payment processing request.